The benefits to the manufacturer in having Brady Marketing as its representative are:

1. Increased sales
2. Greater orders
3. Expanded market share
4. Strong customer satisfaction
5. Strong expertise in Product Development

Brady Marketing has expanded a Manufacturers business with the following:

• Maximize Sales – Our most important function and purpose. We know the market. We know your customers. We know your manufacturing capabilities. And we mesh those elements together for maximum growth.
• Professional Merchandising – Through our Power Force, Brady Marketing has built the finest most effective selling specialists team in the country. Sales driven and motivated, each of the 100 selling specialists is a team player consistently challenged for results.
• Effective Advertising Programs – Professionally planned, designed and executed by us to increase sales. The result is increased orders and sales for each coop dollar spent.
• Inventory Control Programs – Designed to give the buyer the correct information as to where product is needed and when.
• Sales and Training Seminars – Created to train and develop the in-store sales associate by using the very latest in innovative, motivational techniques. Consequently, the sales associates develop higher product confidence in the lines Brady Marketing represents, which results in increased sales for you.
• Strong Communications – Always in clear, effective, and on-time manner that constantly provides the pulse and sense of the market thereby not missing out on a real opportunity for growth.

Systems

• In-house Conference Center
• Fax available 7 days a week
• Dealer toll free 800 line
• Order processing
• State of the art computer programs for planning, forecasting, and budgeting
• Professional order management

Affiliations

• Direct Mail Marketing Association
• Manufacturers Agents National Association
• International Housewares Representatives Association

Benefits

• Over 30 year history of success working side by side with manufacturers and retailers to achieve optimum sales results.
• Totally predictable sales costs – since the commission is a flat amount, there are no year end surprises or cost overruns that undermine profit dollars right off your bottom line.
• Lower sales costs – this results in a reduction of 30-50% below your current in-house sales costs.
• Reduction in your costs of administrative overhead.
• Minimal training period.
• Immediate access to those retailers and potential customers to be targeted because Brady Marketing Company is already selling to them.
• Ongoing sales and program analysis and evaluation to generate more orders through state of the art marketing and forecasting techniques.
• A broader sales context for your product resulting in more presentations of your products each and every day.